Vetsource works with veterinary clinics across the United States to help them automate their systems and bring their practices online. I was the lead in-house designer for Vetsource throughout the 2020-2021 pandemic and worked closely with the marketing team to evolve the look and feel of the brand across a variety of mediums. Below are just a few examples of the large scale projects we worked on.
PetMail is just one of the many features that Vetsource provides to practices; a weekly, promotional email blast highlighting curated deals for veterinary clients. I worked as the lead designer in charge of updating the look of the PetMail campaigns.
Working with copy writers and the marketing director, we developed a new way of selecting photography and utilizing language that felt brighter, inclusive, joyful, and got right to the point. Alternating imagery with bright, fun graphics week to week brought more dynamism and personality to the communications, while still allowing emails to be white-labeled with data-merged content for each individual veterinary practice.
I developed a system of typography that allowed for punchy, legible headlines across mediums and a quarterly rotating color palette based on on seasonal and natural inspiration.
We applied this new design system not only to weekly automated email blasts, but also to print and social asset kits that were provided to the practices each month.
Usually when you hear the word “whitepaper” you want to hit the snooze button on your alarm. But even the most dull-sounding of corporate assets can be made interesting by the thoughtful application of design.
This new whitepaper was designed in an effort to communicate the value of bringing veterinary practices online in response to the massive market shift to online during the Covid pandemic. The final 16 page document was meticulously created in collaboration with the content team, and subsequently formed the basis of a template document we generated for future whitepapers.
Selected pages can be seen below. You can access the full document by clicking here.