Craine Architecture
UI Design / Web Development
Overview
The Craine Architecture brand was designed and is maintained by the team at MATTER. I was tasked with expanding Craine’s brand elements to into the digital space and bringing the website to life.
About the Client
Craine Architecture is one of the foremost architecture firms in Colorado. At the heart of Craine’s brand is their people. Their team brims with genuineness and integrity, which is reflected in the high caliber of their projects and the strength of their community of clients and employees.
Key Brand Qualities
Sophisticated
Understated
Professional
Detail-Driven, High Quality
Emphasis on the caliber and variety of work
Visual Solutions in the digital space
Irregular, asymmetrical image bleeds
High quality, large format, interactive galleries
Understated typography
Reserved use of copy and clear, direct communication
Subtle yet sophisticated hover interactions
Animated SVGs of Craine paper fold elements