This is Your Cider
“This is Your Cider” is the 2018-19 ad campaign developed to promote Stem Ciders’ flavors as the brand continues to expand nation-wide. I worked as a key part of the MATTER team which developed the visual concept and tagline for this campaign. I was also the primary designer in charge of art direction in the photoshoots and producing the final art.
About the Client
Stem Ciders is a national cider producer and distributor based in Denver, and is one of MATTER’s longest standing clients.
Q: When is a product ad, not a product ad?
A: When it’s also a lifestyle ad.
This ad concept was developed with the intention of challenging the distinction between a product ad campaign and a lifestyle campaign.
We assert with our bold tagline that the Stem lifestyle is, simply, anyone who loves Cider. And we invite everyone to participate in that lifestyle by showcasing the uniqueness of human beings through their hands.
This campaign was distributed through social media and in Stem taprooms and restaurants. The series is still in production with a new design set to drop each quarter.