PepperJax Grill
UI Design / Web Development
Overview
In 2016, BUHV Designs worked with PepperJax Grill to update their website, a supporting effort of their total corporate re-brand. The design team was tasked with the design and development of the new site, while the digital marketing team developed and implemented a new SEO strategy. I was the primary designer responsible for the UI design, and was a key member of the development team.
About the Client
PepperJax Grill is a national chain of Philly cheese steak fast casual restaurants with locations all over the american Midwest. Their re-brand seeks to disrupt the traditional fast food stereotypes by inviting people to slow down, sit down, and enjoy the food together.
Visual solutions
Bold, simple, punchy typography
Contrasting textures
Large, full screen images
Maximization of animations, scrolling and hover effects
Kudos
The site was the recipient of several awards in 2018, including the Hermes Creative Platinum Award for Electronic Media / Social Media / Interactive Media / Website Overall, and the AVA Gold Award for Web Design and Digital Marketing Integrated Campaign.
