Torpedo Coffee
UI Design / Web Development
Overview
The MATTER team is at it again. In early 2018, MATTER created this unique and quirky brand identity for Torpedo Coffee. I was the UI Designer and Developer in charge of crafting the web presence for this new, hip coffee spot in Park Hill, Denver.
About the Client
Torpedo Coffee is a local Denver coffee shop whose brand vision is all about breaking the rules and taking your day on with guns blazing. Owners Kyle and Fallene Wells both said “f*ck it” to their corporate jobs and dove into this project of love, which has blossomed quickly into a successful neighborhood spot in Park Hill.
Visual Solutions
To maintain cohesion within identity:
Bright colors and strong typography
Warm, charming, bold copy
Digital extensions:
Parallax mouse-overs (allow users to push and pull the flying Torpedo man logo)
Scrolling typographic elements
Animated nautical illustrations
Custom map skin