Eschewing the stereotypical monogram or over-done symbols of the judiciary system common to law firm logos, the symbol of the feather was carefully chosen for Fleisher-Patterson Law.
The concept for this symbol originates in ancient Egyptian mythology. In their tradition, on a person’s journey to the afterlife, they had their heart weighed against the feather of Maat, the goddess of truth and justice, to see if they were true, good, and pure enough to pass through into the realm of the dead. As a law firm that specializes in wills, trust, and estate planning, a symbol that represented both justice and peaceful passage to the afterlife suited the practice perfectly.
The style of the logo is structured, modern, and clean. To complement this logo, we selected a color palette inspired by the natural beauty of Colorado landscapes. The brand identity is rounded out with a typography set that is professional, structured, and highly legible, out of respect for clientele with vision impairments.