The name “Aboriginal Kitchen” was chosen to challenge the modern concept of a kitchen itself. Catering companies by nature are nomdic, as were the kitchen spaces of tribal peoples. This is why this unusual name was ultimately selected for the new brand.
The visual concept for the brand grew effortlessly from Matt & Tammy’s vision. The colors and shapes of the logo were chosen to reflect Chef Matt’s ancestry in the american southwest. The mirrored shape and symmetrical nature of the logo enforce the reciprocal and harmonious nature balance between high quality food, and warm and community focused food service which are the heart of Matt and Tammy’s vision.
The final mark lent itself beautifully to manifesting itself in many forms. From animations to wood and paint, the logo was brought to life in a large variety of mediums.